Public Relations professional Brian Solis writes his blog about how best to communicate with customers and presents new ideas to assists current and future employees of a PR firm.
Though Solis often receives many comments on his post, his responses lack depth and additional information. He usually responds with a thank you or praise for exceptional comments from his readers. I think if he put more time into involving his readers, he would get better feedback on his blog.
Solis uses some good practices within his blog such as his use of multimedia. He uses pictures for visuals that compliment the topic of each post and also writes on topics of interest with good content. He creates well-crafted headlines and often uses an informal tone that increased the readability of his blog.
I was most interested in the content of his articles because I hope to become a PR professional someday and I thought he was very informative and covered many topics that would be helpful to a PR firm. He also writes in a way that an unprofessional can understand so that he reaches more audiences.
His analysis of topics was helpful and he made sure to create depth within his story through content and links to additional information. Solis creates new posts often as well so his blog has good immediacy. Though these were all very positive points there is also need for improvement.
His lack of responses on comments from readers leaves the consumer hanging. I also didn’t think the blog had a good setup or was easy to scan. The paragraphs are too long and should be broken up by forms of multimedia.
My favorite post was “The 4 C’s of the Conversation Company: still a long road ahead for most companies”. This informed the reader of the top four ways to best communicate with a firm’s customers and had the best readability of all his recent posts because of the way he broke up his paragraphs.